Keeping the look "clean and simple," animation director J.J. Sedelmaier of J.J. Sedelmaier Productions transformed the popular print campaign for Connecticut´s People´s Bank to a 15-second TV spot. In the spot, which highlights the People´s Bank on-line services, an animated male hand and computer mouse quickly perform a multitude of tasks on-line, including paying the mortgage, depositing checks and checking on investments, all at his unseen wife´s request. "People´s Bank has an ongoing outdoor campaign and they wanted a spot that was very similar. I came up with a graphic that was simple and clean," said Sedelmaier. "I worked from my own design with the primary goal of creating a balance between the sound and image. Our objective was to make the spot look like the billboard campaign, without being identical." The commercial was produced for Stamford, Connecticut-based ad agency North Castle Partners.