J.J. Sedelmaier Productions brings the green world of Pete the Gardner to life again for Ortho. The spot entitled, "Bookworm Pete," starts off with Pete reading a book about the hungry hordes of bugs nibbling on his lawn. Finally, in frustration Pete throws down the book and grabs Ortho’s Bug-B-Gon. "The concept underwent some development during production," said director J.J. Sedelmaier. "The client wanted the bugs to appear more threatening than they did in the initial boards. The challenge was to give Pete and the bugs more detail and character, as when, at the end, he rubs his hands together almost demonically." The spot was produced for the New York-based ad agency The Wolf Group. Previously, Sedelmaier has created three other Pete the Gardener spots.