The New York-based design and production studio hey! has wrapped up 22 thirty-second animations for Arista Records. Presented at Bertelsmann Music Group’s marketing conference, hey! created musical sequences highlighting Arista artists Whitney Houston, Santana, Run DMC, Toni Braxton, Carly Simon, Aretha Franklin and many more. "Essentially, we have made stills of the artists come to life by creating 2D animations in inferno*. By infusing the images with graphic design elements, opening them up with lines, circles and moving type, and then looping them, we have created a fresh, energetic and engaging presentation," said hey! designer/creative director Laura Tolkow.