Framestore Wins Four Times with Lotto Spots
Robot required rod and shadow removal that came from the set’s five lycra-clad puppeteers; a challenge to paint out due to the fluid nature of the camera moves which were needed to create the spot’s fly-on-the-wall feel. The robot was also enhanced by the 2D team with digital displays in its breast plate and further characterisation in the form of cheeky eye lights.
AGENCY AMV BBDO
AGENCY CREATIVES Richard Baynham and Ian Gabaldoni
AGENCY PRODUCER Yvonne Clayton
PRODUCTION COMPANY Partizan
PRODUCER David Stewart
CREATIVE DIRECTOR Mike McGee
TELECINE Steffan Perry
Framestore is an Oscar-winning visual effects company and the UK’s leading authority on stereoscopic 3D. Framestore uses innovative talent and technology to create hi-end images for every platform. In addition to working for Hollywood studios, advertisers, ad agencies, production and gaming companies, Framestore also generates its own paid-for content: eg – VFX in Your Pocket and Polar Peril.