Sweden-based animation studio Filmtecknarna F. Animation has produced eleven 30-second, 2D animated spots for Oxygen Media entitled "Mom's On-line." The commercials are based on actual advice on childcare that mothers have posted on the Oxygen Web site. Commissioned by Oxygen Media's Bee Murphy, the spots were directed by Jonas Odell and produced by Leila El-Zein. Filmtecknarna produces commercials for the international market, as well as short films and TV series. Their spot for the British beer "Boddingtons" is currently nominated in the British Animation Awards. Moreover, their Cartoon Network "Shortie" Atom Ant, also directed by Odell, received wide praise when it premiered.