Eyeball Sees Bond Titles For Diddy
Eyeball wants to work for Diddy. The Soho-based design agency crafted the intro for VH1's summer reality show, I WANT TO WORK FOR DIDDY, creating a colorful James Bond-esque sequence.
"Initially we met with VH1 and director Maurice Marable. We made a game plan and after a few weeks started meeting with Diddy himself. From the first meeting it was clear that Diddy had a vision of what expected the open to be: 1970's, James Bond, simple and bold," said Eyeball's CCO, Limore Shur.
Eyeball embraced the challenge of executing Diddy's vision. "Diddy would have a five or ten minute window to meet with us so we decided to communicate with him with visuals, not words. In order to build the story of the open we brought him dozens of illustrated scenes like a menu," noted Shur. "Diddy picked his favorites from these scenes which enabled us to quickly fashion a narrative."
The intro features silhouettes of executive assistants doing everything from jumping off moving boats to running up stairs that crumble under their feet, as well as shots of Diddy living large on his yacht or in a Lear jet. These silhouettes were juxtaposed against footage of water and explosions that were tinted a solid color. This simple approach gave the spot a genuinely retro feeling that was based on the technical limitations of the original Bond opens. It had to feel as if this was achieved optically, in camera. The intro is also set to original music composed by Expansion Team. Creative Director Alex Moulton directed a perfect cross between retro, Bond score and Diddy's own sound.
"Rather than go with the expected hip hop iconography, Eyeball's packaging reinterprets the classic James Bond movie main title. The open captures the spirit of danger and adventure inherent in working for one of entertainment's most stylish and demanding iconoclasts," said VHI SVP of Brand & Design, Phil Delbourgo. "Eyeball did a great job reinterpreting a classic as well as capturing Diddy's image as an international icon."
"Initially we met with VH1 and director Maurice Marable. We made a game plan and after a few weeks started meeting with Diddy himself. From the first meeting it was clear that Diddy had a vision of what expected the open to be: 1970's, James Bond, simple and bold," said Eyeball's CCO, Limore Shur.
Eyeball embraced the challenge of executing Diddy's vision. "Diddy would have a five or ten minute window to meet with us so we decided to communicate with him with visuals, not words. In order to build the story of the open we brought him dozens of illustrated scenes like a menu," noted Shur. "Diddy picked his favorites from these scenes which enabled us to quickly fashion a narrative."
The intro features silhouettes of executive assistants doing everything from jumping off moving boats to running up stairs that crumble under their feet, as well as shots of Diddy living large on his yacht or in a Lear jet. These silhouettes were juxtaposed against footage of water and explosions that were tinted a solid color. This simple approach gave the spot a genuinely retro feeling that was based on the technical limitations of the original Bond opens. It had to feel as if this was achieved optically, in camera. The intro is also set to original music composed by Expansion Team. Creative Director Alex Moulton directed a perfect cross between retro, Bond score and Diddy's own sound.
"Rather than go with the expected hip hop iconography, Eyeball's packaging reinterprets the classic James Bond movie main title. The open captures the spirit of danger and adventure inherent in working for one of entertainment's most stylish and demanding iconoclasts," said VHI SVP of Brand & Design, Phil Delbourgo. "Eyeball did a great job reinterpreting a classic as well as capturing Diddy's image as an international icon."
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