Duck Soup Studios Puts A Smile On Wal-Mart Spot
Duck Soup Studios recently produced both the 3D animation and live-action for the 30-second Wal-Mart spot entitled "Sunny Skies." The mixed media spot features Wal-Mart´s friendly mascot, Smiley, who appears this time as the bright sun behind dark stormy clouds and then flies down to a Wal-Mart store to rollback prices once again. The animation was created by using Alias Wavefront´s Maya and was directed by Lane Nakamura with the live-action directed by Gale Tattersall and produced by Jon Derovan. Executive producer for the spot was Mark Medernach. Duck Soup produced the commercial for ad agency Bernstein-Rein Advertising, Inc. Agency creatives include creative director Kirk Kirkpatrick, art director/associate creative director Steve Spence, associate creative director/copywriter Janel Naaf and agency producer Tyler Smith.