DMA has completed new IDs for Hearst-Argyle stations featuring Salty the Parrot. Tony Caio of DMA Animation directed the animated shorts, which promote local broadcasts from sports to holiday greetings. DMA's design approach is a mix of CGI and traditional Warner Bros. style of animation. The Salty character is owned by King Features. DMA has worked with clients such as Nickelodeon, The Food Network, Noggin, Grey Advertising, Kidvertisers, Sesame Workshop, ABC, CBS and WGBH/Boston. To view the Salty spots, go to http://www.dma-animation.com.