Curious Pictures Spoofs Channel Surfing With Kraft Mac And Cheese

Posted In | News Categories: Commercials | Geographic Region: All | Site Categories: Commercials
New York’s Curious Pictures has created CHEESE CHANNEL, a 30-second spot for Kraft Macaroni and Cheese and Chicago’s Foote, Cone and Belding ad agency. Switching between several classic daytime TV vignettes, the comic spot blends stock footage and a variety of mixed media techniques, including live-action, stop-motion animation and computer/cel animation. “We’re proud of the cheese-surfing Kraft Mac and Cheese spot,” said Jim Shirreff, art director, Foote, Cone and Belding. “The universe of television is condensed to a world of macaroni and cheese.”







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