Cuppa Coffee Sails With Lifetime On Romantic Spots
Cuppa Coffee has created four spots for Lifetime Televisions Valentines contest "Romanced Across America Sweepstakes." Incorporating stop-motion animation and digital compositing, co-directors Warren Brown and Hector Herrera designed four different "panels" to illustrate the journey that Lifetime is sending their lucky winners on. These panels for Santa Fe, Vermont, Florida and Washington are comprised of photographs, moving illustrations and stop-motion props that were shot under camera and then digitally collaged into frame. Both the Lifetime and Cuppa Coffee offices were pooled for photographs and souvenirs from staff members, family and friends to create the "collage" scrapbook look of the commercials. Cuppa Coffee's crew was made up of Adam Shaheen, executive producer; Morghan Fortier, producer; Brown and Herrera, directors and graphic designers; Chris Morris, technical supervisor, compositor and editor; Ian Tucker and Loquat Tree, compositors and editors; Sylvie Trouve, stop-motion animator; Zane Knisley, prop buyer; Jay Hooper, production assistant; and Lalitha Poonasamy, account director.