San Francisco-based (Colossal) Pictures collaborated with Blockbuster Video to create two Christmas-themed spots promoting the new Holiday GiftCards at the national U.S. video chain. The 15- and 30-second spots update Santa Claus for the 21st century utilizing an "anime" style complete with a "super heroic" Santa, ultra-modern cybor-reindeer and a futuristic cityscape. The ad's talented crew consisted of creative director/designer Mike Smith, director George Evelyn, animation director Chuck Gammage, and was created by the Doner agency in Detroit.