Clockwork Helps Hasbro Roll the Galaxy
For example, in “Jetpack” we see Chewie and C-3PO team up for the ultimate practical joke on the always serious Boba Fett; while “What Goes Around” finds Darth Vader putting on his helmet mask that unbeknownst to him has been filled with shaving cream by Darth Maul. While the tone of the shorts is fun – perfectly geared to pre-teen boys – the visual effects work was complex.“These shorts were quite experimental for the brand and the agency, and because this was a new area they were open to our ideas and let us play a bigger role in composing the visuals, the camera angles, the lighting and the general pacing of the stories," Tomlins adds. "They had great ideas for the storylines, and we had the best time bringing them to life.”
So far the response has been overwhelmingly positive with the agency now considering five additional web shorts.
“The creatives at Uproar showed a lot of trust in bringing us onboard for this challenging project, and we responded by throwing everything we had at it -- from the animatic to the finished work," says Tomlins. "It may sound like the worst cliché, but we really love what we do and we have a great team. More U.S.-based agencies are turning to us to handle character assignments like the Star Wars Fighter Pods campaign, and we are up for the challenge.”