Cingular Walks The Catwalk
Western Images created an animated fashion show to present Cingular Wireless fall collection of wireless telephone packages. In Catwalk, the bright orange figure of the Cingular logo appears sashaying down the catwalk to the accompaniment of flashbulbs and applause, and is then joined by several look-alikes, each mimicking the moves of runway models. Like a fashion show, lighting the spot required some research to determine the appropriate look for flashbulbs against the silhouetted audience, interactive illumination of the Cingular logo models and the camera flash editorial transitions. The spot was created using AliasWavefronts Maya.