Animation and visual effects house Celluloid Studios has recently completed a series of 30-second Bubble Boys spots for Budweiser. The four commercials, “The Agent,” “Agent Phil,” “Holdouts” and “Negotiator,” are the latest in an ongoing series of Budweiser commercials done by the company, and continue the narrative of two mechanical, tabletop hockey players, Murph and La Rue. The humorous ads again focus on their pursuit of being as famous as hockey legend Wayne Gretzky. Blinded by their eagerness for fame and fortune, the Bubble Boys are repeatedly duped by their greedy agent, played by another famous hockey player, Phil Esposito. With special attention focused on facial expressions, Celluloid brings life to the stiff, plastic characters through 2D animation and digital manipulation. Fortunately, there’s Budweiser to soften the blow for the winking, blinking and talking hockey players who seem to get the "short end of the stick" every time. The spots were directed by Celluloid’s James Wahlberg and produced by Kristi Westphal. The ad agency was Fusion Idea Lab of Chicago, Illinois.