Cartoon Network Announces Bullying Prevention Campaign

Posted In | News Categories: Commercials, Internet and Interactive, Television | Geographic Region: All | Site Categories: Commercials, Internet and Interactive, Television

Within online curriculum being created at CartoonNetwork.com in partnership with Health Resources and Services Administration's (HRSA) "Stop Bullying Now!" (stopbullyingnow.hrsa.gov) and through key links to partnering organizations, kids and parents alike will be presented with engaging materials providing researched and recommended response actions to a variety of possible bystander circumstances.  The material will include tactics bystanders can use to interrupt and address bullying, techniques for turning passive bystanders into active bystanders, further information about the impact bystander behaviors can have in bullying situations; and suggestions for what kids can do proactively to help stop bullying from happening in the first place.

Coinciding with the campaign will be on-air and online reporting on CNN, HLN, CNN.com and CNN Student News to augment the country's awareness of bullying prevention issues through a series of editorial reports. Projected news stories will cover such issues as its psychological affects on children and families, its presence both on school campuses and on popular social websites, and political issues involving state mandated response from teachers and other authorities when bullying reports are filed.  CNN's award-winning iReport, where people take part in the news with CNN, also will be collecting first-hand stories around the country this summer from victims and/or witnesses of bullying scenes describing what happened and how they responded to the situation.

About Cartoon Network

Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families.  Nightly from 10 p.m. to 6 a.m., Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired entertainment for young adults 18-34. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

About the U.S. Dept. of Health and Human Services & Health Resources and
Services Administration
The Health Resources and Services Administration is part of the U. S. Department of Health and Human Services.  HRSA is the primary federal agency responsible for improving access to health care services for people who are uninsured, isolated, or medically vulnerable.  For more information about HRSA and its programs, visit www.hrsa.gov.

About CNN

CNN Worldwide, a division of Turner Broadcasting System, Inc., a Time Warner Company, is the most trusted source for news and information. Its reach extends to nine cable and satellite television networks; one private place-based network; two radio networks; wireless devices around the world; CNN Digital Network, the No. 1 network of news Web sites in the United States; CNN Newsource, the world's most extensively syndicated news service; and strategic international partnerships within both television and the digital media.







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gaPSKuaR (not verified) | Sun, 08/28/2011 - 22:05 | Permalink

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