Bugshop Rams Home New Animal Planet Campaign
Bugshop, a New York motion graphics and effects shop, has completed four spots for the Animal Planet imaging campaign, "Life is Better with Animals." Ross Shain, creative director at Bugshop, served as visual effect supervisor, compositor and designer. He completed seven composite shots and designed the endtags, which involved compositing exotic animals such as a mountain ram, mandrill and alligator on green screen to hide then reveal the Animal Planet logo and tagline stamped into the background. The spots featured a spider monkey giving the thumbs up sign and a young man receiving the Heimlich maneuver from a mountain ram.