Brickyard VFX Creates Chase Sequence for Hispanic Spots
Artist-owned-and-operated effects studio Brickyard VFX has completed a spate of high production value television commercials for the Hispanic market through such agencies as Accent Marketing. The recent work includes two spots for Farmers Insurance Group directed by Martin Weisz and shot by Amir Mokri that feature actor Edward James Olmos (BATTLESTAR GALACTICA, MIAMI VICE, BLADE RUNNER), and boast a distinctly cinematic look and feel.
The :30 spot INDESTRUCTIBLE suggests a classic movie car chase with Olmos at the wheel. His invincible silver Cadillac outruns a pair of dubious-looking sedans, deflecting collisions left and right and ripping down a row of parked cars without incurring the least scratch. Even being broadsided by a cement mixer (which catapults precisely over his vehicle) does nothing; he walks away coolly, and unscathed.
MISSION takes a cue from spy films, framing up a covert operation in which Olmos jets from multiple international destinations to make a handoff with some shady characters in Shanghai. Both MISSION and INDESTRUCTIBLE close with the actor “stepping” out of the action onto a real theater stage, demonstrating that insurance coverage is life’s only real safety net.
Brickyard VFX handled all visual effects and compositing for the campaign, with Geoff McAuliffe providing on-set visual effects supervision and working with the production to complete a complex greenscreen and location shoot. INDESTRUCTIBLE was lensed in Los Angeles, with one set of plates shot using a modified Ford flatbed encased in concrete to dummy for the Cadillac. Other action and background plates were shot separately using the real cars and then melded together with the crash plates by McAuliffe and Brickyard VFX compositor Mandy Sorenson in post.
Explained McAuliffe: “The gag is that the car never gets damaged. On set, a modified Ford truck — basically a slab of concrete with wheels and mounted cameras — was filmed. It had the same dimensions as the Cadillac, so we could take these and elements from the clean plates to tuck the Cadillac into all of the debris. The cement truck was crashed into a big cement block without the Cadillac there at all; we put the car back in digitally after the fact.”
Olmos was shot against greenscreen for stationary shots, and for shots in MISSION that required him to be placed against different city backdrops. Stunt drivers were used for the moving shots. Brickyard VFX’s Patrick Poulation completed Olmos’ “step out of screen” effect, working from backplates of the actor on greenscreen and from the live-theater set.
“INDESTRUCTIBLE was particularly challenging, with a ton of compositing and film-style effects,” McAuliffe added. “The idea was to have things look like an action movie, and we did check out a bunch of action films such as THE BOURNE SUPREMACY for reference. What we discovered is that you can create an exciting sequence without showing that much ‘crash.’ If you have the right visuals and sound effects, the human brain fills in the rest.”
Located in Boston and Santa Monica, Brickyard VFX (www.brickyardvfx.com) is an independent visual effects boutique specializing in top quality visual effects from 3D characters through to compositing. Completely artist owned and operated, the company was founded in 1999 to bring clients a level of customer service, craftsmanship and focus difficult to find at facilities today. Brickyard’s problem-solving expertise on set and in the studio has been applied to model, animate, light, texture, track, rotoscope, color correct and render seamless digital effects for Mobile ESPN, XM Radio, Citibank, Volkswagen, Target, Tyson Foods and many other accounts.
The :30 spot INDESTRUCTIBLE suggests a classic movie car chase with Olmos at the wheel. His invincible silver Cadillac outruns a pair of dubious-looking sedans, deflecting collisions left and right and ripping down a row of parked cars without incurring the least scratch. Even being broadsided by a cement mixer (which catapults precisely over his vehicle) does nothing; he walks away coolly, and unscathed.
MISSION takes a cue from spy films, framing up a covert operation in which Olmos jets from multiple international destinations to make a handoff with some shady characters in Shanghai. Both MISSION and INDESTRUCTIBLE close with the actor “stepping” out of the action onto a real theater stage, demonstrating that insurance coverage is life’s only real safety net.
Brickyard VFX handled all visual effects and compositing for the campaign, with Geoff McAuliffe providing on-set visual effects supervision and working with the production to complete a complex greenscreen and location shoot. INDESTRUCTIBLE was lensed in Los Angeles, with one set of plates shot using a modified Ford flatbed encased in concrete to dummy for the Cadillac. Other action and background plates were shot separately using the real cars and then melded together with the crash plates by McAuliffe and Brickyard VFX compositor Mandy Sorenson in post.
Explained McAuliffe: “The gag is that the car never gets damaged. On set, a modified Ford truck — basically a slab of concrete with wheels and mounted cameras — was filmed. It had the same dimensions as the Cadillac, so we could take these and elements from the clean plates to tuck the Cadillac into all of the debris. The cement truck was crashed into a big cement block without the Cadillac there at all; we put the car back in digitally after the fact.”
Olmos was shot against greenscreen for stationary shots, and for shots in MISSION that required him to be placed against different city backdrops. Stunt drivers were used for the moving shots. Brickyard VFX’s Patrick Poulation completed Olmos’ “step out of screen” effect, working from backplates of the actor on greenscreen and from the live-theater set.
“INDESTRUCTIBLE was particularly challenging, with a ton of compositing and film-style effects,” McAuliffe added. “The idea was to have things look like an action movie, and we did check out a bunch of action films such as THE BOURNE SUPREMACY for reference. What we discovered is that you can create an exciting sequence without showing that much ‘crash.’ If you have the right visuals and sound effects, the human brain fills in the rest.”
Located in Boston and Santa Monica, Brickyard VFX (www.brickyardvfx.com) is an independent visual effects boutique specializing in top quality visual effects from 3D characters through to compositing. Completely artist owned and operated, the company was founded in 1999 to bring clients a level of customer service, craftsmanship and focus difficult to find at facilities today. Brickyard’s problem-solving expertise on set and in the studio has been applied to model, animate, light, texture, track, rotoscope, color correct and render seamless digital effects for Mobile ESPN, XM Radio, Citibank, Volkswagen, Target, Tyson Foods and many other accounts.
Printer-friendly version
Post new comment