To achieve a similar result in the physiotherapy scene, the live-action crew used a half-silvered mirror to capture practical reflections of both the boy and the background.  And in the classroom scene showing a young girl interacting with an on-screen image, a simple previs animation was used on the green screen set to allow the actress to match her actions to the final DNA composite.  "In that scene, we were also very careful to build the set at the correct aspect ratio in order to preserve the natural light on the background," continued Scott.  "We let light from the windows interact with the screen, which allowed us to lift the lighting off the screen and create a more authentic composite."

Several animations play important roles in the spot, from the readout of the robot moving through space in the bomb disposal scene, to the boy interacting with the physiotherapy game and the teacher interacting with the solar system.  Brewster Parsons' artists primarily used Photoshop, Illustrator, Cinema 4D, Flame, Flare, Maya, VRAY and After Effects.  "Most of what was seen in the final composites was prevised, so that Malcolm had a good idea of how to direct the action where the subject was interacting with the Kinect," Scott added.

Additional agency credits go to business director Peter Goldstein, management supervisor Melissa Hill and account executive Justin Charness.  Christjan Jordan of Arcade edited the spots, with support from executive producer Deanne Mehling, post producer Kirsten Thon-Webb, and assistant editor Andrew Leggett.  Key contributors for Brewster Parsons include designers Alex Komin and Chris Saunders, CG artists Spatial Harmonics, compositor Emily Bloom, and producers Chandra Irving and Rebekah Koerbel.  The spot's music is courtesy of Q Department and sound designer Brian Emrich, and the final audio was mixed by Rohan Young of Lime Studios via audio producers Jessica Locke and Bruce Hortwitz.

For more information on Kinect for Xbox 360, please visit www.xbox.com.

About Brewster Parsons
Brewster Parsons is an A-level visual effects studio specializing in photoreal imagery, extraordinary color and brilliant design solutions.  Established in Venice, California, in 2007 by Darcy Parsons and award-winning VFX supervisor Simon Brewster, the artists and producers of Brewster Parson collaborate with leading directors and creatives to produce stunning visual content for all media platforms.  For more information, please call 1.310.736.1663 or visit www.brewsterparsons.com.