Santa Monica, CA -- Digital production and design studio Big Block produced the arresting and engaging visuals for viral campaigns for BMW, Nissan and Audi. The multimedia campaigns for these high performance vehicles share a captivating performance art quality, compelling millions of viewers to comment and share the branded content exponentially.

BMW’s longform film “Bullet” quickly attained viral web status for its hypnotic blend of lush photography and music. Its exquisite production values provoked much debate among more than 3,400,000 viewers as to the nature of the film—virtual or live action? Big Block’s Mark Glaser directed the branded content for Toronto ad agency Cundari, whose concept elevates the sculptural beauty and aggressive power of the BMW M5, the world’s fastest sedan, to high performance art.

Shooting out from a concrete tunnel designed to look like a gun barrel, the BMW M5 is a speeding bullet as it races across Utah’s Bonneville Salt Flats Speedway. In extreme slow motion, the car shatters a series of targets: a giant red glass apple, three enormous balloons filled with water and an oversized bulls-eye. With each impact the throaty roar of the 560-hp twin turbo engine is replaced with the crystalline notes of Beethoven’s Piano Concerto No. 5, underscoring the car’s refined luxury.

Glaser spent three days at the Utah location, using a Nikon D800 to photograph the salt flats from a helicopter, a truck and from within a BMW M5 test car. The hi-res photographs were then stitched together by Big Block’s visual effects artists and wrapped around geometry to digitally replicate the salt flats and surrounding mountains in a completely photoreal 3D environment.

In another stunning twist, Big Block employed Drive-A-Tron, its proprietary driving simulation software, to create the star of the show: an entirely CG version of the BMW, down to the salt-encrusted tires and undercarriage and the reflections on its lustrous surfaces. Drive-A-Tron was used to race the virtual M5 across the terrain and interact with the targets with balletic grace. Big Block also generated the digital elements and fluid dynamics for smoke, water and the shattering of the CG props.

Cundari’s innovative media plan for BMW utilized targeted websites, social media and QR code-enabled billboards to take audiences directly to the highly-viewed film.

 “We are thrilled with the result and very encouraged by how quickly our customers and fans are sharing the video,” said Marc Belcourt, Brand Communications Manager for BMW Canada.

In another digital tour de force, Big Block created a live 3D watershow for the market launch of the 2013 Nissan Altima for TBWA, Toronto. “Splash” is a virtual cat and mouse game between a lighthouse and the Altima, which appears to play out on ocean waves in the dark of night. The spot was projected on massive 60 feet by 120 feet 3D water screens at lake and river locations in Toronto, Halifax, Ottawa and Vancouver on July 1 for huge crowds at the nation’s Canada Day fireworks celebrations.