Arsenal Sets Off US Cellular's Fireworks
Press Release from Arsenal FX
With “Fireworks,” Arsenal FX continues its legacy of top-notch work with US Cellular and Publicis & Hal Riney, SF. For their latest collaboration, Owner/Artist Mark Leiss helps to deliver a wake up call for wireless. Camera follows a lit fuse as it winds its way across a sleepy, deteriorating rooftop representing the wireless world. The fuse ignites all manner of devices – toasters, TVs, a frying pan, and neon signs – culminating in a break-of-dawn explosion in the form of The Belief Project.
Mark’s contribution to “Fireworks” was not limited to post production and visual effects (which included online, roto, compositing, and “fuse enhancement”); he also played piano on the spot’s track, an atmospheric and haunting rendition of “Moonlight Sonata.”
Client: US Cellular
Spots Title(s): “Fireworks”
First Air Date: October 2010
Agency/Location: Publicis & Hal Riney, SF
Art Director: Rich North
Copywriter: Adam Koppel
Agency Producer: Debbie Chin
Production Company/Location: Goodoil Films,/Australia
Director: Michael Spiccia
Producer: Juliet Bishop
Editorial Company/Location: Cosmo Street/LA
Editor: Justin Trovato
Editorial EP: Jerry Sukys/Yvette Cobarrubias-Sears
Telecine Company/Location: Smoke & Mirrors, NY
Colorist: Ben Eagleton
Post/Effects Company/Location: ArsenalFX
VFX Artist(s): Mark Leiss
EP(s): Ashley Hydrick
Producer: Pravina Sippy
Music Company/Location: “Moonlight Sonata” performed on piano by Mark Leiss
Sound Design Company/Location: Play/Santa Monica
With “Fireworks,” Arsenal FX continues its legacy of top-notch work with US Cellular and Publicis & Hal Riney, SF. For their latest collaboration, Owner/Artist Mark Leiss helps to deliver a wake up call for wireless. Camera follows a lit fuse as it winds its way across a sleepy, deteriorating rooftop representing the wireless world. The fuse ignites all manner of devices – toasters, TVs, a frying pan, and neon signs – culminating in a break-of-dawn explosion in the form of The Belief Project.
Mark’s contribution to “Fireworks” was not limited to post production and visual effects (which included online, roto, compositing, and “fuse enhancement”); he also played piano on the spot’s track, an atmospheric and haunting rendition of “Moonlight Sonata.”
Client: US Cellular
Spots Title(s): “Fireworks”
First Air Date: October 2010
Agency/Location: Publicis & Hal Riney, SF
Art Director: Rich North
Copywriter: Adam Koppel
Agency Producer: Debbie Chin
Production Company/Location: Goodoil Films,/Australia
Director: Michael Spiccia
Producer: Juliet Bishop
Editorial Company/Location: Cosmo Street/LA
Editor: Justin Trovato
Editorial EP: Jerry Sukys/Yvette Cobarrubias-Sears
Telecine Company/Location: Smoke & Mirrors, NY
Colorist: Ben Eagleton
Post/Effects Company/Location: ArsenalFX
VFX Artist(s): Mark Leiss
EP(s): Ashley Hydrick
Producer: Pravina Sippy
Music Company/Location: “Moonlight Sonata” performed on piano by Mark Leiss
Sound Design Company/Location: Play/Santa Monica
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