U.K. charity Leonard Cheshire Disability has teamed up with Aardman Animations in a new campaign to challenge and change attitudes towards disability. Based on the much-loved CREATURE COMFORTS series, “Creature Discomforts” features the hallmark plasticine characters with disabilities, combined with the real voices and experiences of disabled people. New characters include a bull terrier in a wheelchair, a stick insect with a walking stick, and a tortoise on crutches.

The campaign highlights the disadvantage and discrimination that disabled people experience every day, largely as a result of the ignorance of the wider population.
Each of the four animations ends with the message “change the way you see disability”.

Bryan Dutton, Director General, Leonard Cheshire Disability said: “We want people to change the way they see disability, to think and act differently and to make a positive difference to the lives of disabled people.

“Disabled people experience unnecessary social barriers which are created largely through ignorance. In the twenty-first century it is unacceptable that such negative attitudes to disability still persist. Everyone has a part to play in creating a world in which disabled people are included in every aspect of life.”

Aardman director Steve Harding-Hill said: “Leonard Cheshire Disability’s new campaign is an important step towards changing everyone’s attitudes to disability. Working on it has been an amazing experience for us all at Aardman.”