Aardman Sets Another Guinness World Record with Gulp Short
Will Studd shared his experience of directing this ground breaking film, “The film was a huge test of planning and coordination with Mother Nature, we were incredibly lucky with conditions and tide times, sometimes we got our final frame for the day just as the waves crashed in around our set! Obviously the turnaround had to be so quick with such a short window, but working with the W + K team was fantastic as usual and we got everything we set out to achieve. The Nokia N8 stood up to the challenge and produced some outstanding images.”
Nokia and Aardman have been engaging fans by opening up the production process on blogging and social media sites, revealing the challenges and excitement of the shoot through photographs and behind the scenes video snippets.
Tom Seymour and David Bruno, Creatives at Wieden + Kennedy London said, “Attempting a Guinness world record was never going to be easy, especially the World’s Largest Stop-motion Animation Set’. But with the right team of people, the right technology and a little optimism how could we possibly fail? The Nokia N8 produced some amazingly detailed photographs, both day and night. The result is a charming short film with a fantastic production story."
Aardman, based in Bristol (UK) co-founded and run by Peter Lord and David Sproxton, is a world leader in animation. It produces feature films, television series and television commercials for both the domestic and international market. The studio has won over 400 international awards including 4 Oscars.
Aardman’s multi-award winning productions are novel, entertaining, brilliantly characterized and full of charm that reflects the unique talent, energy and personal commitment of the very special people who make up the Aardman team. The studio’s work is often imitated and yet the company continues to lead the field producing a rare brand of visually stunning and amusing independent and commercial productions.
Wieden + Kennedy London is part of the independent Wieden + Kennedy worldwide network. International clients include Nokia, Nike, Coca-Cola and Levi's. UK clients include The Guardian, Three and Visit Wales.
In 2010, W+K was named Campaign Network of the Year, AdWeek Agency of the Year, Ad Age Agency of the Year, Creativity Agency of the Year and SHOOT magazine Agency of the Year. W+K London is the fastest-growing agency in the UK Top 20.