Interactive ad vet Francesca Cohn joined Ascent Media Creative Services Group in the newly-created post of director of strategic development, where will work to identify and develop new and innovative ways for advertising agencies and leading advertisers to make use of the creative and technical services offered by Ascent Media Creative Services companies, particularly Company 3, R!OT and POP Sound.
She will work with agencies to identify new ways to bring efficiencies to the post-production process, while helping them maximize opportunities from the development of new distribution platforms and technologies, which include interactive advertising, video-on-demand (VOD), pre-theatrical entertainment, high definition, 2K data, digital asset management and other new media applications.
Francesca is a pioneer in her field, asserted Bill Romeo, Ascent Media Creative Services Group svp of sales and marketing. She has worked with the best creative minds and top brands in advertising, developed truly visionary strategies and consistently achieved award-winning results. She is a proven leader and an exceptional addition to the Ascent Media team.
Advertising agencies rely on R!OT, Company 3 and POP Sound to provide exceptional post-production services for the broadcast work, Cohn said. Now, as new forms of advertising emerge and proliferate, we are finding ways to combine and bridge services so that we can service agencies expanding needs efficiently, while extending their global reach.
Cohn had been on staff at Team One since 1995, most recently as founder of its Interactive Division and co-manager of its Interactive/Direct Division, which created marketing Websites, online advertising and other leading edge applications for such clients as Lexus, Air New Zealand and Infonet. She developed the Lexus Website, voted the #1 site by auto dealers and the #1 luxury automobile site by consumers in a survey conducted by J.D. Power and Assoc.
As exec producer at Team One, Cohn produced more than 300 television and radio commercials, including the launch campaign for Lexus, widely considered one of the most successful new product launches in history. She also produced advertising for Hewlett Packard, Adidas, Boston Market and America West Airlines, among others.
Cohn also served for seven years as senior producer at Chiat/Day Advertisings, Los Angeles, where she produced award-winning ads for Apple, Pizza Hut, Nike and California Cooler. She led the production launch team for the Fox Networks. Her work earned numerous awards including honors from the Cannes Film Festival, the Clio Awards and the British Academy of Film and Television Arts and the London International Advertising Awards.
Santa Monica, California-based Ascent Media Group provides technical and creative services to producers, owners and distributors of entertainment and advertising content. Ascent Media Group is a subsidiary of Liberty Media Corporation, which holds assets in a wide range of programming, communications, technology and Internet businesses in the U.S., Europe, South America and Asia. For additional information, visit www.ascentmedia.com.