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CO-OP Takes Up Residence In Manhattan

Broadcast design industry leaders Paul Newman, Jim Moran and Gary Bonilla have formed CO-OP, a new advertising and design company in New York City that operates as the strategic core of a network of partners with a full range of complimentary creative companies. CO-OP offers its clients brand strategy and brand development through advertising, vertical marketing, business to business communication, direct marketing, interactive, brand design and identity and broadcast design.

Founding partners are: Paul Newman, former creative director at Pittard Sullivan and Remedy Studios; Jim Moran, former managing director NY/group executive producer of ATTIK and senior producer of Pittard Sullivan NY; and Gary Bonilla, former strategic director at Saatchi and Saatchi Latin America and global vp of strategic planning and marketing at StarMedia. The companys trademark name is derived from its "co-operative" business model, working with a select network of complimentary companies - including architectural, digital TV, interactive media, media planning, music and sound design, photography, post-production, print services, public relations and research firms - that help deliver CO-OPs strategy and creative execution.

"We dont compete with one another for new business; we look to develop opportunities that compliment our core specialties. And in the end, the main benefactors are our clients who profit from the outstanding integrated work, unbeatable value and one-on-one service we provide," stated Bonilla, CO-OP strategic director. CO-OP is re-positioning the IMAX Corp. globally as well as promoting the launch of IMAX's first DMR film release for APOLLO 13: THE IMAX EXPERIENCE. CO-OP is also rebranding and redesigning the sales and marketing program for Screenvision, a worldwide leader in cinema advertising.

CO-OP founders have worked in the U.S., U.K., Latin America, the U.S. Hispanic and Asian markets for such names as ABC, CBS, CNN Headline News, Columbia Tri-Star, Comedy Central, CTV (Canada), Danone, HBO, Kodak, LOreal, Madame Tussauds, MTV, Nortel Networks, NY 1, PBS, Pepsi, Sony and Toyota, among others. For additional information about CO-OP contact Bonilla at (212) 242-5556; e-mail or visit the CO-OP Website at