Ben Tennyson continues his reign as one of the leading boy brands in the marketplace as Cartoon Network Enterprises announces a wide collection of new soft lines product for the network's BEN 10 ALIEN FORCE.
Transitioning existing product categories from the original BEN 10 soft lines program to the next generation franchise, new lines of t-shirts, footwear, sleepwear and accessories will launch at retail starting this fall during the holiday shopping season and rolling out through spring 2009.
These soft lines partners, which include Freeze, SG Footwear, Accessory Innovations, AME, C-Life and Pan Oceanic, add to the BEN 10 ALIEN FORCE consumer products program led by a full toy line from Bandai America that debuted on-shelf earlier this summer.
Launching in time for this holiday will be a new line of BEN 10 ALIEN FORCE long-sleeved and short-sleeved t-shirts featuring some of the series' most popular characters, from Freeze, while SG Footwear debuts a new line of sneakers, boots and slippers. These soft lines offerings will expand the brand's presence at retail that already features a full range of toys from master toy partner, Bandai America, including action figures, play sets, role play items, novelty toys and more, and will launch alongside the highly-anticipated follow-up interactive game, BEN 10 ALIEN FORCE THE GAME from D3Publishers this fall.
In spring 2009, AME will introduce sleepwear based on the new series, and Accessory Innovations will launch headwear. As young Ben Tennyson fans hit the beach, they can bring their favorite characters with swimwear by C-Life and branded sunglasses and swim accessories from Pan Oceanic. C-Life will also expand its product range to include fashion tops and sets.