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Click 3X Creates A Brave New World For EMC

Los Angeles Click 3X provided design, 3D animation, visual effects and integration services for BRAVE NEW WORLD, a new series of television commercials for EMC networked data storage systems. The campaign was conceived by Boston agency Arnold Worldwide and directed by Morton Jankel Zander's Marcus Nispel. Each of the three 60-second commercials uses a vision of an apocalyptic future world as a metaphor for businesses searching for reinforcement in a world being bombarded by information. Click 3X, which was involved in the project from its conceptual phase, orchestrated the entire post-production process including the creation of the many 3D elements used in the three spots and the intensive compositing work required to knit together its massively complex visuals. Virtually every scene in the commercial is a dense collage composed of scores of elements produced with varying techniques. Click 3X's team devoted two-and-a-half months to the project. The spots will roll out over a period of several weeks in the United States, Europe, South America and Asia.