Lisa Cleff rejoins Global brand communications group ATTIK, in San Francisco, California, as vp of business development and marketing.
"ATTIK U.S. is in a prime position to capitalize on the successful and innovative creative work we're doing in all media for companies in the transportation, technology, entertainment, sports and leisure industries," said William Travis, president of ATTIK U.S. and group sales director. "Lisa has one of the most successful sales histories in our company, and it's really a privilege to welcome her back to our team with her energy, expertise and enthusiasm."
Cleff departed ATTIK in 2001 to serve as director of sales and marketing for R!OT Manhattan before joining creative studio GOODSPOT in Santa Monica last year as VP of sales and marketing. In her previous three years with ATTIK, she spearheaded the company's acquisition of scores of new accounts, including Fox Sports, Microsoft, Sony PlayStation, DirecTV and Medtronic Ave.
Calling ATTIK her true home, Cleff said, "I know that some of our most ardent fans are out there just waiting for us to blow their pixels away, so my immediate focus is on packaging our best creative work in a clear, concise and exciting way and getting it in front of our targets."
ATTIK serves as agency of record for Toyota's new youth marketed Scion line of cars, where their studied targeting of Generation Y and their intense non-traditional marketing initiatives have helped position Toyota atop U.S. sales rankings.
Cleff joins Travis and business development manager Melissa Pugh on ATTIK's U.S. sales team. During the past 18 months, Pugh has developed partnerships with AOL Broadband, Superstation WGN, Travesia Import Group.
ATTIK articulates corporate brand strategy, designs creative solutions and produces for every medium. For more information, please visit www.attik.com or call (415) 989-6401.