Classic Media To Unveil New Hallmark Seasonal Content At MIPCOM

Classic Media, a global media company with a portfolio of some of the world’s leading family entertainment brands, today announced its new relationship with Hallmark and the first of the hilarious hoops&yoyo entertainment offerings with the Christmas special: hoops&yoyo Ruin Christmas (1x30).

Press Release from Classic Media

LONDON, UK (September 29, 2011)—Classic Media, a global media company with a portfolio of some of the world’s leading family entertainment brands, today announced its new relationship with Hallmark and the first of the hilarious hoops&yoyo entertainment offerings with the Christmas special:  hoops&yoyo Ruin Christmas (1x30). Classic Media will be overseeing worldwide distribution (excluding US and Canada DVD). The special will be unveiled to international broadcasters exclusively at the upcoming MIPCOM market.

Join the adventure as these comical characters discover Santa's secrets by becoming accidental stowaways on his sleigh. Their trip takes an unexpected turn when turbulence jostles them from the sleigh and they fall through a wormhole, ending up back in time with a young Kris Kringle.  After coming to the realization that they have disrupted Kris' journey to fulfilling his destiny, the trio races to set things right so the world will have its Santa Claus. Will Christmas ever be the same? Will Santa ever be the same? Only time (and perhaps a little time travel) will tell.

The special, featuring the zany, animated pink kitty and green bunny team, was produced by Hallmark and will premiere on CBS on November 25, 2011.

“As the seasonal market leader, we are committed to bringing time-honored classics to consumers as well as creating new family viewing traditions,” said Chloe van den Berg, Executive Vice President, International, Classic Media. “We are delighted to be working with Hallmark and very much hope this is the first of many hoops&yoyo adventures we’ll see.  We look forward to unveiling this new special at MIPCOM and introducing it to audiences later this holiday season.”

“With 6 international websites, hoops&yoyo have fans around the globe,” said Jodi Schade, Vice President Music Acquisitions & Hallmark Properties. “We are thrilled to partner with Classic Media to bring our first holiday special to our fans throughout the world!”  

About Classic Media:Classic Media, one of the world’s largest independent entertainment companies, is a leader in reinventing the classics of yesterday and creating the entertainment classics of tomorrow. The Company owns and manages a globally recognized portfolio of well-known family and pop-culture entertainment brands, including Casper the Friendly Ghost®, Where’s Wally?®, Lassie®, and The Lone Ranger®.  Big Idea, a member of the Classic Media family, is the leading faith-based studio and producer of children’s programming, including the best-selling animated series, VeggieTales®. More than 3,600 hours of Classic Media programming is distributed in more than 170 territories worldwide and showcased in multiple formats, including TV, film, home video, consumer products, publishing, digital, and music. Visit us at www.classicmedia.tv.

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