Classic Media Teams With RadioShack For The Holidays

Classic Media, a global media company with a portfolio of some of the world’s leading family entertainment brands, and RadioShack, a leading national retailer of innovative mobile and technology products, today announced that DVDs of popular television specials Rudolph the Red-Nosed Reindeer and Frosty the Snowman are available at 4,600 RadioShack stores nationwide this holiday season.

Press Release from Classic Media

NEW YORK, NY — Classic Media, a global media company with a portfolio of some of the world’s leading family entertainment brands, and RadioShack, a leading national retailer of innovative mobile and technology products, today announced that DVDs of popular television specials Rudolph the Red-Nosed Reindeer and Frosty the Snowman are available at 4,600 RadioShack stores nationwide this holiday season.

Rudolph the Red-Nosed Reindeer and Frosty the Snowman join the ranks of an exclusive list of DVDs carried by the popular retail chain.  RadioShack will support the program with in-store counter displays. “We are very enthused to be working with RadioShack,” said Christian Gordon, Vice President, Promotional Marketing, Classic Media.  “This program unites one of the leading electronic retailers with two of the most popular holiday TV specials of all time, giving The Shack’s customers two more great gift options and the chance to share the magic of Rudolph the Red-Nosed Reindeer and Frosty the Snowman over the holidays.” “Watching these shows during the holidays has become a great American tradition,” said Scott Young, RadioShack’s chief merchandising officer. “We are very pleased to work with Classic Media, to bring these two timeless classics to RadioShack stores so that families can keep this holiday tradition alive.”

Rudolph the Red-Nosed Reindeer and Frosty the Snowman are two of the longest-running and most popular holiday specials of all time.  Year after year, millions of families across the country watch The Original Christmas Classics® together as part of their holiday traditions, making each special a top-rated TV event annually.  Rudolph the Red-Nosed Reindeer, the story of “the most famous reindeer of all,” made its television debut in 1964 and includes a world-renowned original musical score performed by Burl Ives.  Frosty the Snowman, which debuted in 1969, tells the tale of how everyone’s favorite snowman magically came to life on Christmas Eve when Karen placed a magical hat on Frosty’s head.

About Classic MediaClassic Media, one of the world’s largest independent entertainment companies, is a leader in reinventing the classics of yesterday and creating the entertainment classics of tomorrow. The Company owns and manages a globally-recognized portfolio of well-known family and pop-culture entertainment brands, including Casper the Friendly Ghost, Where’s Waldo?, The Lone Ranger, Lassie, Postman Pat, and new global brands Tinga Tinga Tales and Guess with Jess. Big Idea, a member of the Classic Media family, is the leading faith-based studio and producer of children’s programming, including the best-selling animated series, VeggieTales. More than 3,600 hours of Classic Media programming is distributed in more than 170 territories worldwide and showcased in multiple formats, including TV, film, home video, consumer products, publishing, digital, and music.  Visit us at http://classicmedia.tv. About RadioShack CorporationRadioShack (NYSE: RSH) is a leading national retailer of innovative mobile technology products and services, as well as products related to personal and home technology and power supply needs. The Shack® offers consumers a targeted assortment of wireless phones and other electronic products and services from leading national brands, exclusive private brands and major wireless carriers, all within a comfortable and convenient shopping environment. RadioShack employs approximately 35,000 people globally, including a team of friendly and helpful sales experts who are recognized for delivering the best customer service in the wireless industry. RadioShack’s retail network includes approximately 4,680 company-operated stores in the United States and Mexico, more than 940 wireless phone kiosks in the United States, and approximately 1,240 dealer outlets worldwide. For more information on RadioShack Corporation, please visit www.radioshackcorporation.com; to purchase items online, please visit www.radioshack.com. RadioShack® and The Shack® are registered trademarks licensed by RadioShack Corporation.

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