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Classic Media Signs Licensing Deal with Movielink

Classic Media and its affiliate, Bullwinkle Studios, have signed a licensing deal with Movielink the broadband video-on-demand (VOD) service, to create a "Cartoon Classics" section on www.Movielink.com. As part of the deal, Movielink will make more than 350 half-hours of classic cartoon programming available for download. Under the terms of the agreement, consumers can download episodes of ROCKY & BULLWINKLE & FRIENDS, CASPER THE FRIENDLY GHOST, FELIX THE CAT, DICK TRACY and MR. MAGOO. From April 2-15, Movielink will offer a 25% discount on all rented Classic Media titles.

"Classic Media manages one of the world's most highly prized family entertainment portfolios," said Jessica Algazi, Movielink's vp of content. "Their animated characters are an important part of American pop culture and Movielink is thrilled to be the online hub for BULLWINKLE, MR. MAGOO and other favorite cartoon classics."

Robert Friedman, Classic Media's president, stated, "Movielink is the leading movie downloading service on the Web with an enormous potential for growth over the next few years. Our deep library of family favorites will broaden the audience for Movielink, offering short form content choices for all ages."

"I am very excited to see ROCKY & BULLWINKLE & FRIENDS offered through Movielink, and pleased that our fan base will have access to these beloved characters at their fingertips for secure download and viewing anytime, anywhere," added Tiffany Ward, Bullwinkle Studios' president.

Customers can download their favorite cartoons from Movielink and store them on their hard drive for up to 30 days. Once play is initiated, they can watch the cartoon as many times as they would like in a 24-hour period. Favorite cartoons can be viewed at home via the PC, a television connected to the PC or downloaded to a laptop for traveling.

Bullwinkle Studios is a joint venture between Classic Media and Jay Ward Prods. Inc., creators of ROCKY & BULLWINKLE, GEORGE OF THE JUNGLE, TOM SLICK and SUPERCHICKEN, among others.

Classic Media manages some of the world's most recognizable family properties across all media including feature film, television, home video and consumer products. The company's extensive library features a diverse collection of popular animated and live-action characters such as: CASPER THE FRIENDLY GHOST, MR. MAGOO, RICHIE RICH, PETER COTTONTAIL, RUDOLPH THE RED- NOSED REINDEER, THE LONE RANGER, LASSIE, UNDERDOG, LITTLE LULU, PAT THE BUNNY, VEGGIE TALES and LAMB CHOP.

Movielink is the online movie download service offering U.S. broadband customers an extensive selection of recently released films and classic movies covering every genre, from action, comedy, drama, family and romance to sci-fi, horror and thrillers. The service is owned and operated by Movielink, LLC, a joint venture of Metro-Goldwyn-Mayer Studios, Paramount Pictures, Sony Pictures Ent., Universal Studios and Warner Bros. Studios. Movielink content offerings are drawn from the current releases and vast libraries of those studios as well as from those of Walt Disney Pictures, Miramax, Artisan and others, on a non-exclusive basis.

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Rick DeMott
Animation World Network
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