Press Release from Classic Media
NEW YORK, NY (June 2, 2009) -- Classic Media, a global media company and home to popular Halloween, Christmas and Easter brands, announced today that it will launch new consumer products programs for its seasonal portfolio: SANTA CLAUS IS COMIN' TO TOWN, an original Christmas classic; CASPER THE FRIENDLY GHOST, the official Ambassador of Halloween; and #1 Chief Easter Bunny, PETER COTTONTAIL.
Apparel company M. Hidary and packaged goods purveyor Signature Brands will begin to roll-out new merchandise based on Classic Media's seasonal portfolio in 2009. New Christmas ornaments and decorations from Kurt Adler and Round 2 also debut this year -- all lines are based on updated creative assets and style guides.
"Classic Media has the perfect gift for the holidays. We are a one-stop-shop for turn-key seasonal solutions for licensing, promotional and retail partners," said Karyn Schneider, Vice President, Licensing, Classic Media. "Our brands are powerful holiday icons and these expanded partnerships are a testament to their lasting appeal."
Celebrate the Seasons!
-- Leading apparel company, M. Hidary, will debut new light-up and non light-up children's apparel based on Classic Media's seasonal portfolio. Merchandise will roll-out for Halloween 2009 at mass-market.
-- Popcorn in seasonally-branded collectible tins will debut from packaged food and gift company Signature Brands for Holiday 2009 at mass, specialty, drug, and grocery.
-- A new line of ornaments and decor from leading holiday supplier Kurt Adler based on SANTA CLAUS IS COMIN' TO TOWN will debut in 2009, including resin, blow-mold and glass decorations, stockings, table-top products, and picture frames at mass-market and regional department stores.
-- The LITTLE DRUMMER BOY joins the Christmas line-up with nativity sets and figurines from innovative collectibles company Round 2, launching at specialty toy stores in 2009.
CASPER THE FRIENDLY GHOST: The Official Ambassador of HalloweenFrom his publishing debut in 1949, CASPER THE FRIENDLY GHOST has been making friends around the world for generations. Classic Media celebrates his 60th Anniversary this year with an expanded merchandising program that includes apparel from Briefly Stated, Local Celebrity and Mad Engine, toy trains from Lionel, cards from American Greetings, and a reissue of the first-ever Casper comic book from Dark Horse Comics.
SANTA CLAUS IS COMIN' TO TOWN: An Original Christmas ClassicFrom Kringle to Claus...generations of families love to watch the legendary story of how Kris Kringle saved Sombertown from the Burgermeister and how our favorite holiday traditions came to be. One of THE ORIGINAL CHRISTMAS CLASSICS, "Santa Claus is Comin' to Town" remains a top-rated TV special airing annually on ABC.
PETER COTTONTAIL: The #1 Chief Easter BunnyHippity hoppity, Easter's on its way! The story of how Peter Cottontail defeated his rival, Irontail, to become the "#1 Chief Easter Bunny" has marked the arrival of spring for more than three decades. For families, this Rankin/Bass TV classic has become an annual Easter tradition.
