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Cingular Brings Disney Content to Mobile Phones

Cingular Wireless is teaming with Disney Mobile to allow Cingular customers to access the Disney and Pixar characters from their mobile phones. Disney Mobile content, including ringtones, graphics, games, multimedia messaging and more, is now available directly from Cingular handsets and via the Web at www.cingular.com/media. Downloads range in price from $1.99 for ringtones and wallpapers to $5.99 for games.

"Cingular is a premier carrier in the U.S., and we're pleased to be working with them to offer Disney and Pixar entertainment to their customers, even when they are on the go," said Larry Shapiro, evp/gm, North American Mobile for The Walt Disney Internet Group. "Our new lineup for THE INCREDIBLES is a great example of the fun, dynamic content Cingular customers now have access to from Disney Mobile."

"Teaming with the Walt Disney Internet Group gives Cingular customers another means to personalize and enhance their wireless experience by downloading content featuring some of the most beloved animated characters of all time," said Jim Ryan, vp of data product management and business marketing, Cingular Wireless. "Whether it's classic Mickey and Donald or newbies from Pixar, Mr. and Mrs. Incredible, we are confident Disney Mobile content will receive rave reviews from our customers."

In addition to this downloadable-content offering, Cingular and Disney Mobile are presenting THE INCREDIBLES Save the Day Sweepstakes. Throughout the month of November, each time a Cingular customer downloads any of THE INCREDIBLES content, they will automatically be entered in the sweepstakes. The grand prize is a seven-night Hawaiian vacation for four people. Complete details can be found at www.cingular.com/incredibles.

Walt Disney Internet Group (WDIG) provides strategic leadership and operational management for The Walt Disney Company's Internet properties including category leaders Disney.com, ESPN.com and ABCNEWS.com. A market leader in developing and distributing entertainment and informational content to new platforms, WDIG is committed to creating and delivering products for broadband distribution. WDIG is headquartered in North Hollywood and has operations in Seattle, New York, Orlando, Tokyo and London.

Cingular Wireless, a joint venture between SBC Communications and BellSouth, serves more than 25 million voice and data customers across the U.S. Details of the company are available at www.cingular.com/.

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Rick DeMott
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