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Cine-tal to Support Iridas File Format

Cine-tal, a leading developer of image processing, display and collaboration solutions, and Iridas, which first pioneered non-destructive color grading, announced that the Cinemage Intelligent Display Server product line will include full support for Iridas .look file format. Looks created in SpeedGrade OnSet can now be applied directly in Cine-tals Cinemage calibrated HD display system providing a simple solution for graded shot review and digital dailies during production.

Cine-tals new Cinemage with Intelligent Display Server (IDS) technology drives a variety of production operations, including, multi-camera monitoring, image processing, test and measurement, signal routing, frame grabs, and color pre-visualization. IDS enhances collaboration by transforming the monitor into a network appliance, so all functions and data operations can be performed over a LAN, WAN or wireless network.

SpeedGrade OnSet is a look management application from Iridas, which allows cinematographers to pregrade still frames on a Mac or PC. This data is saved as look files, which can be opened in SpeedGrade DI, or applied during real-time playback in Iridas FrameCycler applications. Now look files can also be applied directly in Cin-tals display systems.

Cine-tals innovative display technologies provide a perfect demonstration of the power of the .look file format, said Patrick Palmer, Iridas coo. Now cinematographers can see their looks applied right to the data stream out of the camera. You cant get any more immediate than that!

Our mission is to create tools which strengthen the collaboration between production and post. added Rob Carroll, ceo of Cine-tal. Support for Iridas .look file format within the Cinemage product line expands the creative range for cinematographers and makes realtime collaboration with their post production partners a reality.

Cine-tal will demonstrate the Cinemage system with support for the Iridas .look file format as part of a special SpeedGrade product launch during the HD Expo at the Peterson Automotive Museum on Nov. 3 in Los Angeles. Cinemage is available from Cine-tal.

Munich, Germany-based Iridas (www.iridas.com) first introduced uncompressed realtime playback in 2001. It continues to be the leading developer of resolution-independent playback and non-destructive color grading technologies for film, broadcast, entertainment and scientific research. Iridas' SpeedGrade (www.speedgrade.com), FrameCycler, DDS (Digital Daily System) and others applications are used by most major animation and post-production houses, including Warner Bros. Feature Animation, Industrial Light & Magic, The Moving Picture Co., ReelFX, DTS Digital Images and many others.

Cine-tal Systems (www.cine-tal.com), a privately held company based in Indianapolis, Indiana, develops display, collaboration and image processing solutions for digital cinema and video production. Cine-tal offers two lines of display devices: Cinemage is designed for use in digital cinema production; Philo is used in broadcast and video production.

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Bill Desowitz, former editor of VFXWorld, is currently the Crafts Editor of IndieWire.