Cinar Corp. has named George Rossi senior VP and chief financial officer. Previously, he served as president of Astral Media subsidiary Omni Media USA. Before joining Omni Media, Rossi played a key role in the rebirth of Quebec radio and TV group Radiomutuel Inc., which was acquired by Astral in 1999. Rossi replaces former Cinar CFO Hasanan Panju, who was fired in March over unapproved investments made in offshore accounts. Rossi's job as financial chief at Cinar will be a difficult one as the company tries to work itself out from under the shadow of police investigations into alleged tax fraud and financial irregularities.