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Cinar Collects Licensees For Caillou

At the recent LicensingShow 2002 in New York, Canadian children's programmer Cinar signed onnew licensing partners for its award-winning preschool seriesCAILLOU. Handcraft will launch a line of boys and girls underwearfeaturing CALLIOU characters and stationery supplier MeadWestvacowill be supplying CAILLOU wall calendars for 2004. Rand will belaunching a line of sporting goods which will include CAILLOU bikes &accessories, Trudeau will supply a brand new CAILLOU line of melamineand plastic dinnerware and drinkware and Spin Master Toys willdistribute sofa-bed foam furniture featuring CAILLOU and othercharacters from the series. These licensees will join Danawares, along-time CAILLOU partner, who will introduce snow shovels and astationery line of products. CAILLOU is produced by Cinar inassociation with PBS, and debuted on PBS KIDS in September 2000.Based on the book of the same name, the series blends animation,live-action, puppetry and documentary segments.

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