Game publisher NewKidCo International Inc. and Canadian production company CinéGroupe have entered into a long-term strategic alliance to develop titles for Game Boy Advance. The companies plan to launch a minimum of three games per year for three years. While the initial titles will be produced for the Game Boy Advance platform, CinéGroupe president and COO Pierre Bernatchez said the companies expect to expand into developing games for GameCube, PlayStation2 and Xbox.
NewKidCo is bringing some of the most well known properties and characters into the children's gaming arena. Jacquie Kubin gains insight from executive Paul Samulski.