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Chuggington To Ride The Rails On Rai Yoyo

Ludorum plc, a leading specialist in the creation of global pre-school children's IP, announced today that it has secured an agreement with Italian public broadcaster, Rai Yoyo for their pre-school hit, Chuggington.

Press Release from Ludorum plc

London 9 November 2011: Ludorum plc, a leading specialist in the creation of global pre-school children's IP, announced today that it has secured an agreement with Italian public broadcaster, Rai Yoyo for their pre-school hit, Chuggington.  Rai Yoyo has acquired the first series of 52 x 10 minute episodes which will launch in late 2011.

Chuggington has already established itself on Disney Italy which acquired the first two series of 92 x 10 minute episodes plus 52 x 4 minute ‘mini-episodes’ of Chuggington Badge Quest, which offers an extension to the main Chuggington series.  Chuggington made its Italian debut on Disney in December 2009.

Ludorum has secured a raft of licensees for Chuggington in Italy including including; DeAgostini (publishing), Giochi Preziosi (arts and crafts, back to school), Ravensburger (puzzles), Zaini (seasonal confectionary), Dolfin (Easter eggs), Marini Silvano (socks and accessories), BBS (party goods), Lisciani Giochi (educational toys), Universal (home entertainment), Ciga Toys (pocket money toys) and Mondo (balls and scooters).  Global licensees include TOMY, Trudeau and MEGA Brands.

Commenting on today’s announcement, Clara Wooller, VP International Sales said: “This is an important deal which further enhances Chuggington’s exposure in the key Italian market.  We’re delighted to have secured such a prestigious partner as Rai Yoyo and with the support of Rai, Disney Italy and an impressive raft of licensees we are confident that Chuggington will grow into a significant franchise in the territory.”

ABOUT LUDORUM

Chuggington is wholly owned by Ludorum plc, a leading specialist in the creation of global pre-school children's IP. In 2006 Ludorum opened for business, led by industry experts Rob Lawes (CEO) and Charlie Caminada (COO), formerly CEO and COO of HIT Entertainment, home of Bob the Builder, Thomas & Friends and Barney the Dinosaur, and Dick Rothkopf (Chairman) Former Executive Chairman of Learning Curve International. Ludorum is dedicated to developing, acquiring and marketing intellectual entertainment properties that are appropriate for both new interactive distribution channels and classic linear TV. For more information about Ludorum please visit www.ludorum.com

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Rick DeMott
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