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Chuggington Eats Healthy with DVD Campaign

Riding the rails has never been sweeter! “Chuggington” the preschool hit from children’s entertainment company, Ludorum, will help young “trainees” and their families from coast-to-coast get on board with healthy eating when a new cross-promotional campaign from Anchor Bay Entertainment and Well-Pict Berries leaves the station this summer.

Press Release from Ludorum

Riding the rails has never been sweeter!  “Chuggington” the preschool hit from children’s entertainment company, Ludorum, will help young “trainees” and their families from coast-to-coast get on board with healthy eating when a new cross-promotional campaign from Anchor Bay Entertainment and Well-Pict Berries leaves the station this summer.  The partnership coincides with the August 2, 2011 release of Anchor Bay’s newest “Chuggington” DVD, “It’s Training Time.”

Poised to give kids and families nationwide even more to “honk their horns” about this summer, the promotional campaign offers consumers the opportunity to receive a $3 rebate check by mail when they purchase “It’s Training Time” or any other “Chuggington” DVD from Anchor Bay and one 1-lb strawberry clamshell package from Well-Pict.  Well-Pict’s packaging and other marketing and advertising materials will call out the special “Chuggington” promotion with on-pack graphics of the “It’s Training Time” DVD on 12 million strawberry packages.  In addition, the new title will include a Well-Pict insert featuring recipes customized for preschoolers and parents to prepare together.

“We are very excited about teaming up with Well-Pict for this special promotion that brings parents engaging, age-appropriate entertainment coupled with healthful, wholesome ‘fuel’ that young ‘Chuggington’ fans everywhere will enjoy,” said Julie Cartwright, SVP of Brand Marketing for Anchor Bay Entertainment.

In addition to “It’s Training Time,” two other “Chuggington” DVD titles, “Let’s Ride The Rails” and “Chuggers To The Rescue,” are part of this cross promotion.

An exciting train property for preschoolers, “Chuggington” airs daily on Disney Junior, Disney Channel’s new programming block designed for kids age 2-7 and their families.  The colorful and contemporary CGI-animated TV series follows the amusing adventures of three young trainees, Wilson, Brewster and Koko, as they learn to “ride the rails” of life and become productive chuggers.  Featuring a dynamic fleet of relatable and diverse characters, each episode of “Chuggington” encourages early social readiness skills.

“Chuggington” has quickly become a global sensation since its debut in September 2008 in the U.K.  The show has been licensed to more than 175 territories worldwide and has established highly successful ratings records in several key international markets, including the U.K., Germany, France and Australia.  The series made its stateside debut in January 2010.  Disney Junior has acquired all U.S. television rights to the property for season two, which launched February 14, 2011.  Disney Channel is currently available on basic cable in more than 99 million U.S. homes.

About Well-Pict BerriesSince 1969, producing the very best, premium quality berries possible for the discriminating buyer has been the goal of this forward thinking company.  Having invested millions of dollars growing and perfecting Well•Pict’s own patented varieties, their proprietary varieties are developed specifically for superior size, flavor, aroma, color and shine, and can only be grown by Well•Pict.  Over the years, Well•Pict has also been a proud innovator regarding food safety and green practices, developing and implementing new ideas that have today become standard practices throughout the industry.  From growing to shipping, picking to packing, their unwavering dedication and commitment to their products and their customers has made Well•Pict an industry leader worldwide.  Look for their premium proprietary strawberries and raspberries worldwide.

About “Chuggington”“Chuggington” is a CGI-animated series as well as a fully-immersive interactive website.  The series follows the adventures of Wilson, Brewster and Koko, trainee engines, each with their own unique personality and learning style.  The series is set in a world much like our own with cities, villages and diverse cultures and geography.  Entertainment and enjoyment is at the heart of “Chuggington,” but embedded within each story are important educational and developmental messages centered on learning and social-emotional development.  “Chuggington” is directed by Sarah Ball, who won a BAFTA award for her work as a director and writer of Bob the Builder™.  The property was conceived to seamlessly integrate television, books and interactive.  Further information is available at www.chuggington.com.

About Anchor Bay EntertainmentAnchor Bay Entertainment is the home entertainment division of Starz Media, LLC. It includes the Anchor Bay Films and Manga Entertainment brands. It distributes feature films, children’s entertainment, fitness, TV series, documentaries, anime and other filmed entertainment on DVD and Blu-ray™ formats. It is the exclusive distributor in the U.S. of the theatrical titles from Overture Films. Headquartered in Beverly Hills, CA, Anchor Bay Entertainment has offices in Troy, MI, as well as Canada, the United Kingdom and Australia. Starz Media (www.starzmedia.com) is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Starz tracking stock group (NASDAQ: LSTZA).

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