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Chorion Reaches For The Stars With The Little Prince

Leading family entertainment producer and distributor Chorion has been appointed to represent the licensing rights to Antoine de Saint-Exupery’s much-loved literary property THE LITTLE PRINCE in the U.K. and Eire.

The Little Prince

Press Release from Chorion

London/New York, 16 September 2009: Leading family entertainment producer and distributor Chorion has been appointed to represent the licensing rights to Antoine de Saint-Exupery’s much-loved literary property THE LITTLE PRINCE in the U.K. and Eire. The deal was brokered between Chorion and Antoine de Saint-Exupery Estate.

Written by Antoine de Saint-Exupery, THE LITTLE PRINCE was first published in New York in 1943 and has been in print ever since. A total of 136 million books have been sold worldwide, with 20 million alone in the English language.

Chorion will be representing all licensing and merchandising and promotions based on the classic book property and will be starting to look for potential partners at Brand Licensing Europe later this month.

Bettina Koeckler, Senior Vice President, Licensing EMEA at Chorion says: “THE LITTLE PRINCE is a perfect addition to our portfolio and we are excited to be working on such a beloved, internationally renowned property. We look forward to building the brand in the UK and bringing new products to the market for all members of the family.”

Olivier d’Agay, Director of Antoine de Saint Exupery Estate comments: “Chorion has a real expertise to represent classic characters with worldwide appeal and develops quality family entertainment brands with innovation and integrity. Chorion’s positioning and vision convinced us that they are the appropriate agent for licensing representation of Le Petit Prince in the U.K. and Eire.”

Few stories are as widely read and as universally cherished by children and adults alike as THE LITTLE PRINCE. Read by millions of people in more than 180 languages and dialects, The Little Prince continues to capture the hearts of readers of all ages. The Little Prince tells the story of an aviator whose plane is forced down in the Sahara Desert where he encounters a little prince from a small planet who relates his adventures in seeking the secret of what is important in life.

About Chorion

Chorion is a leading provider of quality family entertainment for the global marketplace. Chorion brings a combination of brand management savvy and creative vision to the development of literary copyrights across all media. Chorion’s portfolio includes classic children’s brands such as MR. MEN and LITTLE MISS, BEATRIX POTTER, PADDINGTON, NODDy, OLIVIA, and THE WORLD OF ERIC CARLE as well as art and lifestyle brands. Chorion also owns and manages the literary works of Agatha Christie, Raymond Chandler and Georges Simenon, among others.

Chorion’s animated television productions include OLIVIA, THE MR. MEN SHOW, FAMOUS FIVE: ON THE CASE and NODDY. In celebration of Noddy’s 60th anniversary and to further complement its hit Noddy series, Chorion has produced a new CGI series, NODDY IN TOYLAND, which debuted on Five’s MILKSHAKE! in April 2009. THE MR. MEN SHOW Season 2 is currently in production.

Chorion has offices in London, New York and Sydney. For more information, please visit www.chorion.co.uk.

About Antoine de Saint-Exupery Estate

Antoine de Saint-Exupéry Estate has the mission to spread the humanity and solidarity spirit of Antoine de Saint Exupéry and support all projects and actions implemented on behalf the famous writer all over the world.

The family venture handles the rights of the literary properties by Antoine de Saint Exupery such as THE LITTLE PRINCE, WIND, SAND AND STARS and SOUTHERN MAIL. This venture is also very committed to humanitarian causes and even created a foundation for Youth patronized by the foundation de France.

Antoine de Saint Exupery Estate has its offices in Paris. For additional information please visit: www.antoinedesaintexupery.com and www.lepetitprince.com.

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