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Chorion Introduces New Little Miss Character For 40th

Leading family entertainment producer and consumer products licensor Chorion is celebrating 40 years of the global phenomenon, Mr. Men and Little Miss in 2011.

Press Release from Chorion

London/New York, 28 September 2010: Leading family entertainment producer and consumer products licensor Chorion is celebrating 40 years of the global phenomenon, Mr. Men and Little Miss in 2011. Launching exclusively at Brand Licensing Europe is the newest addition to the loveable Little Miss family, Little Miss Princess. Chorion has also secured a raft of new licensing deals for the Mr. Men and Little Miss brand as it unveils plans for the 40th anniversary in 2011.

Adorned with a crown and pink all over, Little Miss Princess is fashion-ready and sweet as sunshine. Little Miss Princess-inspired fashions, accessories and homewares designed for girls and young adults will be showcased at Brand Licensing Europe. The Little Miss Princess book title, published by Egmont in the UK and others around the world, will be available in Spring 2011 with a range of accessories and apparel.

Steve Cipolla, EVP, Global Licensing and Sales at Chorion said: “Little Miss Princess is the perfect addition to the Mr. Men and Little Miss franchise. She’s an inspirational and fun character that girls of all ages will connect with. We’re excited to introduce her in multiple categories around the world from Spring 2011.

David Riley, Managing Director of Egmont Publishing Group added: “We are thrilled to be publishing a new Little Miss character next year to celebrate the brand’s 40th Anniversary. Little Miss Princess is an endearing addition to the classic collection who will charm readers of all ages.”

Chorion has secured a number of key new licensing deals for the brand in the run up to BLE. Digital Goldfish will launch new Mr. Men and Little Miss apps globally from the end of October debuting in the UK and US. Also in the UK, Smith & Brooks will launch a range of children’s apparel for all retailers from Spring 2011, while in France, Cesar will launch new plush, Pixi is producing a range of new plastic toys and figurines and Jouceo will launch a ranch of toy product for sale through kiosk and toy stores.As Mr. Men and Little Miss  gears up for  its 40th anniversary in 2011, year-long  celebrations are  planned with special-edition products;  special edition Mr. Tickle book from Egmont, collector’s edition DVD box-set from Delta and the launch of fashion collections celebrating 1971 pop culture. Summer celebrations, dedicated PR campaigns, retail promotions, and new digital initiatives are also underway with products including apps, ebooks and virtual goods.

About ChorionChorion is a leading provider of quality family entertainment for the global marketplace. Chorion brings a combination of brand management savvy and creative vision to the development of literary copyrights across all media. Chorion’s portfolio includes classic children’s brands such as Mr. Men and Little Miss, Beatrix Potter, Paddington, Noddy, OLIVIA, and The World of Eric Carle as well as art and lifestyle brands. Chorion also owns and manages the literary works of Agatha Christie, Raymond Chandler and Georges Simenon, among others. Chorion’s animated television productions include OLIVIA, The Mr. Men Show, Famous Five: On the Case and Noddy and Noddy in Toyland. New productions for 2010 include The Octonauts and Gaspard and Lisa. Chorion has offices in London, New York and Sydney. For more information, please visit www.chorion.co.uk

Mr. Men and Little MissWith over 100 million copies sold worldwide, Mr. Men and Little Miss books have become a publishing phenomenon. Truly a property everyone can relate to, the brand has inspired a comprehensive consumer products program with over 280 licensees worldwide. Whether it is through the animated sketch comedy series – The Mr. Men Show—or its award winning Website, Mr. Men and Little Miss gets consumers laughing about the range of personalities we encounter in life.

For more information about Mr. Men, visit www.ilovemrmen.com and www.mrmen.com

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