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Cheech Marin to Raise Checkered Flag on Cars Toys at Toy Fair

Mattel Inc. has announced that Cheech Marin, the voice of Ramone in Pixars CARS, will unveil the films toy lineup at Toy Fair 2006.

Due in theaters June 9, 2006, CARS is the story of a young hotshot rookie racecar, Lightning McQueen, who is on the fast track to success, fame and everything he's hoped for until he takes an unexpected detour on dusty Route 66 and meets Ramone and his friends.

Marin, along with Tim Kilpin, gm of Mattel, will be in the Mattel Showroom to unveil the company's new line of toys inspired by the movie and to preview the movie trailer.

The checkered flag will fall for the event on Feb. 9, 2006, at the Mattel Inc. Showroom, 28 West 23rd Street 6th Floor, at 11:30 am.

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Rick DeMott
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