Charlex Creates New Spot for Verizon

New York production company Charlex created a new spot, “Notes,” for Verizon via agency McCann Erickson.

Press release from Charlex:

Ah, the sticky note -- that pre-digital-age holdover that is as failsafe a reminder as any to take care of the myriad chores consuming our days. Charlex neatly appropriates this old-school idea in a new :30 promoting Verizon's not-so-low-tech high-speed Internet and phone bundle.

Notes features a colorful series of the old stickies, displaying Sharpie-drawn pictures and key words associated with the Verizon services. A hand occasionally flashes across the screen, switching the notes to match the content of the narrator's message. The spot closes with a slick merger of the old and new, as the camera zooms out to reveal the "sticky note" mural framed inside a laptop screen.

CREDITS

Client: Verizon HSI Spot Title: Notes Air Date: December 2011

Agency: McCann Erickson EVP, Executive Creative Director: Sean Bryan EVP, Executive Creative Director: Tom Murphy SVP, Group Creative Director: Chris Quillen SVP, Group Creative Director: Jeff Taylor Art Director: Ferdinand Daniele Senior Copywriter: Tom Weingard SVP, Director of Production: Michele Ferone Senior Producer: Jessica Coccaro

Production Company: Charlex Director, Editor: Ryan Dunn Stop-Motion Animators: Adam Pierce, Chris Gilligan, Esther Casas VFX Supervisor: Steve Chiarello Live-Action Producer: Lori Fechter Senior Producer: Alex Jarman Lead Designer: John Bermingham Lead Compositor: Kyle Derleth Compositors: Ryan Gotilla, Adam Miller Director's Assistant: Drew Weigel Executive Creative Director: Alex Weil Executive Producer: Meredith Machial

Music: Antfood

Hand Talent: Jimmy Aquino

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