Pocoyo Inks Publishing Rights For Italy
Pocoyo’s online virtual world, Pocoyoworld.com, has attracted more than 11 million unique visitors, and the Pocoyo app, Pocoyize, which allows users to create their own POCOYO-style avatar, has proven a huge hit both online and via iPhone® with approximately 11 million people Pocoyized to date.
About De Agostini
Established in 1901, De Agostini is a family-owned international company, that operates in a wide range of industries including publishing, media & communication, gaming and the financial sector.
De Agostini Editore, the sub-holding company for the group’s publishing activities, is present in 30 countries, and publishes a range of titles for all age groups.
De Agostini Communications operates in the media content production sector through its subsidiary Zodiak Entertainment, which is present in over 20 mainly European countries, and in the broadcasting sector through Antena 3 de Televisión (Spain), which is under the joint control of De Agostini Communications and the Spanish shareholder Planeta Corporation.