Pocoyo Holiday Promo Launches On Univision’s Despierta America
Press Release from Zinkia Entertainment
Miami, FL., November 8, 2011 — “Despierta América,” Univision’s top-rated morning show, kicks off the holiday season with a special month-long on-air promotion, Despierta con Pocoyo, featuring POCOYO from Zinkia Entertainment’s hit children’s property.
The Despierta con Pocoyo promotion runs through Thursday, December 1. During this time, “Despierta América” viewers will be asked to log onto Univision’s website (Univision.com) and provide a submission (150-words maximum) explaining why they deserve to win the POCOYO gift basket of toys and DVDs. Throughout the contest period, “Despierta América” hosts will announce winners, giving away a total of 25 POCOYO gift baskets based on the popular preschool animation series and valued at approximately $200 each. To participate, viewers must go to Univision.com keyword Despierta America for contest information, rules and regulations.
“We are thrilled to partner with Zinkia Entertainment to build on the excitement of the POCOYO series on Univision with a special promotion to engage Hispanics families just in time for the holidays,” said Francisco Arenas, Vice Prresident, Consumer Products, Univision.
“Univision is a wonderful broadcast partner and we’re grateful to Univision for engaging the hosts of ‘Despierta América’ in the Despierta con Pocoyo promotion, providing us with an additional level of exposure for POCOYO and our brand partners,” added Maria Doolan, Managing Director Brand & Business Development for Zinkia Entertainment, creator and producer of POCOYO.
Each of the 25 POCOYO gift baskets awarded during the promotional period will include a set of toys from Bandai America with the all-new POCOYO SwiggleTraks™; a POCOYO Bump n’ Go musical racing car; Squeeze n’ Play POCOYO, Elly and Pato musical plush; a POCOYO Bath Fun Water Taxi; a POCOYO Bath Fun - 3 Pack that includes figures of POCOYO, Elly and Pato; POCOYO and Loula Bath Fun Traceables; as well as four POCOYO DVDs from NCircle Entertainment (“Meet Pocoyo,” “Let’s Party,” “Super Pocoyo” and “Dance Pocoyo Dance!).
The POCOYO preschool television series brings children into the bright and exuberant world of POCOYO, an inquisitive and fun-loving young boy, and his animal friends Elly (the elephant), Pato (the duck) and Loula (his pet dog). Each episode of POCOYO is packed with music, dance, and humor, encouraging children to learn through laughter.
Zinkia Entertainment continues to build POCOYO on a global scale with new strategic partnerships, new product lines, new content, digital expansion and strategic marketing campaigns to further build awareness for the brand.
About Zinkia Entertainment
Zinkia Entertainment, which specializes in the creation and management of entertainment brands for the international market, is primarily involved in the animation business, creating quality content for the audiovisual market as well as interactive content for multi-player console and online games. Founded in 2001, Zinkia is headquartered in Madrid, with commercial offices in Beijing, China and Mexico City. Zinkia’s TV series and associated merchandising and licensing products are distributed to over 150 countries worldwide. TV credits include the multi-award winning series POCOYO and the successful series Shuriken School. POCOYO has been awarded a host of accolades including Best Animation Series at BAFTA and Annecy. With more than 400 million hits on YouTube, 35 million visitors to the official POCOYO website (www.pocoyo.com), 2,000 fans signing up daily to the official Facebook page and 11 million unique visitors to the virtual universe destination PocoyoWorld, POCOYO is a multi-platform global hit property. In April 2011, Zinkia acquired a 51% stake in London-based family entertainment company Cake, further bolstering its content brand management and distribution opportunities.
About Univision Communications Inc.
Miami, FL., November 8, 2011 — “Despierta América,” Univision’s top-rated morning show, kicks off the holiday season with a special month-long on-air promotion, Despierta con Pocoyo, featuring POCOYO from Zinkia Entertainment’s hit children’s property.
The Despierta con Pocoyo promotion runs through Thursday, December 1. During this time, “Despierta América” viewers will be asked to log onto Univision’s website (Univision.com) and provide a submission (150-words maximum) explaining why they deserve to win the POCOYO gift basket of toys and DVDs. Throughout the contest period, “Despierta América” hosts will announce winners, giving away a total of 25 POCOYO gift baskets based on the popular preschool animation series and valued at approximately $200 each. To participate, viewers must go to Univision.com keyword Despierta America for contest information, rules and regulations.
“We are thrilled to partner with Zinkia Entertainment to build on the excitement of the POCOYO series on Univision with a special promotion to engage Hispanics families just in time for the holidays,” said Francisco Arenas, Vice Prresident, Consumer Products, Univision.
“Univision is a wonderful broadcast partner and we’re grateful to Univision for engaging the hosts of ‘Despierta América’ in the Despierta con Pocoyo promotion, providing us with an additional level of exposure for POCOYO and our brand partners,” added Maria Doolan, Managing Director Brand & Business Development for Zinkia Entertainment, creator and producer of POCOYO.
Each of the 25 POCOYO gift baskets awarded during the promotional period will include a set of toys from Bandai America with the all-new POCOYO SwiggleTraks™; a POCOYO Bump n’ Go musical racing car; Squeeze n’ Play POCOYO, Elly and Pato musical plush; a POCOYO Bath Fun Water Taxi; a POCOYO Bath Fun - 3 Pack that includes figures of POCOYO, Elly and Pato; POCOYO and Loula Bath Fun Traceables; as well as four POCOYO DVDs from NCircle Entertainment (“Meet Pocoyo,” “Let’s Party,” “Super Pocoyo” and “Dance Pocoyo Dance!).
The POCOYO preschool television series brings children into the bright and exuberant world of POCOYO, an inquisitive and fun-loving young boy, and his animal friends Elly (the elephant), Pato (the duck) and Loula (his pet dog). Each episode of POCOYO is packed with music, dance, and humor, encouraging children to learn through laughter.
Zinkia Entertainment continues to build POCOYO on a global scale with new strategic partnerships, new product lines, new content, digital expansion and strategic marketing campaigns to further build awareness for the brand.
About Zinkia Entertainment
Zinkia Entertainment, which specializes in the creation and management of entertainment brands for the international market, is primarily involved in the animation business, creating quality content for the audiovisual market as well as interactive content for multi-player console and online games. Founded in 2001, Zinkia is headquartered in Madrid, with commercial offices in Beijing, China and Mexico City. Zinkia’s TV series and associated merchandising and licensing products are distributed to over 150 countries worldwide. TV credits include the multi-award winning series POCOYO and the successful series Shuriken School. POCOYO has been awarded a host of accolades including Best Animation Series at BAFTA and Annecy. With more than 400 million hits on YouTube, 35 million visitors to the official POCOYO website (www.pocoyo.com), 2,000 fans signing up daily to the official Facebook page and 11 million unique visitors to the virtual universe destination PocoyoWorld, POCOYO is a multi-platform global hit property. In April 2011, Zinkia acquired a 51% stake in London-based family entertainment company Cake, further bolstering its content brand management and distribution opportunities.
About Univision Communications Inc.
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