Ludorum Licenses Second Season of Chuggington for Playhouse Disney in the U.S.
Press Release from Ludorum
LONDON - 4 August 2010 - Ludorum plc, a leading specialist in the creation of global pre-school children's IP, announced today that it has licensed the second season of 13 half hour episodes of Chuggington, its successful train-based, CGI-animated series, to Disney Channel for its Playhouse Disney programming block in the United States. The acquisition of the second season follows the success of the first season of 26 half hours which commenced broadcast on Playhouse Disney in January 2010 and currently airs seven days a week. Disney Channel is currently available on basic cable in over 99 million U.S. homes. The channel has acquired all U.S. television rights to the property.
Chuggington has been licensed to more than 175 territories worldwide and has established a highly successful ratings record in several key international markets including the UK (BBC - CBeebies), Germany (Super-RTL), France (TF1), Australia (ABC) and Canada (Treehouse). In addition well over 125 consumer products and publishing agreements have been concluded throughout the world.
About Ludorum plc
Ludorum is a global IP company dedicated to developing, acquiring and marketing quality entertainment properties for television, interactive and new media. Ludorum is the creator of Chuggington, a CGI-animated television series for preschoolers that has launched in over 160 countries around the globe including the U.S. on Disney Channel's Playhouse Disney, January, 2010. Ludorum was formed in 2006 and has offices in London, Chicago and New York. For more information about Ludorum please visit: www.ludorum.com
Chuggington is a computer generated 3D series as well as a fully immersive interactive website. The series follows the adventures of Wilson, Brewster and Koko, trainee diesel engines, each with their own unique personality and learning style. The series is set in a world much like our own with cities, villages and diverse cultures and geography. Entertainment and enjoyment is at the heart of Chuggington, but embedded within each story are important educational and developmental messages centered on learning and social-emotional development. Chuggington is directed by Sarah Ball, who won a BAFTA award for her work as a director and writer of Bob the Builder™. The property was conceived to seamlessly integrate television, books and interactive. Further information is available at www.chuggington.com