Green Lantern Merchandise Strategy Announced
Mattel is also rolling out products inspired by Young Justice, which will premiere on Cartoon Network during the 2010-2011 season. This all-new series is produced by Warner Bros. Animation and is based on characters from DC Comics. Featuring a team of teenage heroes, the show brings the popular comic to the small screen with favorites including Robin, Aqualad, Kid Flash, Superboy, Miss Martian and Artemis. Product offerings from Mattel include figures, playsets and other show-inspired lines.
Batman: The Brave and the Bold fans can prepare for the release of "Total Armor" toys based on the popular Warner Bros. Animation series airing on Cartoon Network. "Total Armor" means Batman and his allies will be equipped with additional, new weaponry and high-tech gadgets. For example, "Magma Armor" Batman will feature a detachable water blaster with storage tanks. "Tank Blaster" Batman comes with industrial armor styling and a massive cannon with multiple projectiles. Even the "Total Armor" Batmobile is getting upgraded with armored plates and two projectile-firing launchers. Additionally, all figures and vehicles will still have sockets in order to increase the customization ability by kids. Mattel will also offer Role Play items including the Telescoping Battle Sword and Batman's Utility Belt. Items in the "Total Armor" line will be available in spring 2011.
Mattel and Fisher-Price are continuing to experience tremendous success with the popular Super Friends line of products created for boys ages three to eight. Building on a successful 2009, Fisher-Price has developed new motorized vehicles, figures and playsets, including the all-new Imaginext Joker's Fun House and building sets from TrioTM. The Fisher-Price Smart Cycle– a stationary bike, learning center and arcade game system – will offer Batman and Green Lantern titles. The iXL Learning System, a 6-in-1 portable smart device, will feature the Batman: The Brave and the BoldTM software title. These products will be available this fall. Additionally the Power Wheels brand is in on the Super Friends action with the Batman, Lil'Quad and Batman Lights & Sounds Trike ride-on vehicles, which are available now.