Big Idea To Release A “Meaningful” New VeggieTales DVD
Press Release from Big Idea Entertainment
VeggieTales: It’s a Meaningful Life
FRANKLIN, TN (June 2010) – Big Idea Entertainment, the leading faith-based studio and producer of children’s and family programming, characters and brands, announced today they will release an all new VeggieTales adventure, VeggieTales: It’s a Meaningful Life, October 2 and October 5, 2010 in Christian and general market stores respectively. This fun and inspiring story of wonder shares valuable lessons in understanding one’s worth and importance, and in being content with what one already has rather than seeking out what others possess.
VeggieTales: It’s a Meaningful Life includes an original new song from multi-GRAMMY and Dove Award-winning artist Steven Curtis Chapman entitled “Meant To Be,” a brand new Silly Song called “Goodnight Junior,” and other family friendly bonus features. The It’s a Meaningful Life launch is supported by a comprehensive marketing and advertising campaign with licensing and promotional partners such as, Burger King, McDonald’s, Chuck E. Cheese’s, Denny’s, KFC, Gymboree, Gund, American Greetings, Show Hope, Family Life and more.
"We're very excited to share It's a Meaningful Life with VeggieTales fans and families everywhere," said Greg Fritz, SVP of Sales & Marketing at Big Idea Entertainment. "So many of us often wonder what our lives would be like if we had all we ever dreamed of. This title takes parents and children on a journey that explores that question, and it ultimately helps us discover the beauty of how our lives affect those around us."
Inspired by the It’s A Meaningful Life story, Steven Curtis Chapman notes, “The song is really shaped around, what I want to say, especially to children that wonder, ‘does my life have any meaning?’ To be able to say as I have said to so many orphans in China or even to my own children, ‘you are special, and you are meant to be because God has put us here.”
It was the biggest football game of his life and Stewart (Larry the Cucumber) had a chance to win it all. Injured in one bad play, his hopes of playing in the Salad Bowl – and living a life of fame and fortune – are dashed forever. Years later, silly-but-sweet Stewart loves his family, friends and job at the toy train factory, but still wonders “what if” things had been different. When he meets a mysterious train conductor who can turn back time, Stewart gets a chance to have the life he always wanted. Will he finally find all he’s been looking for? And what does this mean for those he loves most? Find out in this story of wonder that’s a lesson in being content.
* Directors’ Audio Commentary
* Art Gallery
* Parents Guide presented by Family Life
* “Goodnight Junior” Silly Songs Sing-Along
* Visit a Train Museum with Larry
* Behind The Music of It’s a Meaningful Life—An Interview with Steven Curtis Chapman
* “Meant To Be” Music Video
Advertising, Radio, TV and Online Support
The VeggieTales: It’s a Meaningful Life release is supported by an extensive marketing and advertising campaign, including national print, television, radio, online and street level promotions. Big Idea Entertainment will also develop a viral eGreeting card campaign with American Greetings. In addition, Big Idea Entertainment will launch a targeted national television and radio promotional tour with artist Steven Curtis Chapman performing the DVD’s theme song, “Meant to Be.”