Big Idea To Release First Ever VeggieTales Adventure For Girls
Big Idea Entertainment will promote the DVD release through their branded, interactive grocery carts for children in regional Kroger and Kmart locations. Each “TVKart” will feature a video screen with selection button for kids to watch VeggieTales silly songs, clips and promotions for upcoming DVD releases including Sweetpea Beauty. Additionally, indoor advertising on closed-circuit televisions will play clips and silly songs in national quick service restaurants including McDonalds, Wendy’s, Arby’s, KFC, Hardee’s, Carl’s Jr. and at more than 500 Chuck E. Cheese’s locations in the birthday party area. More than 800 Gymboree and Crazy 8 locations in the United States, United Kingdom, Ireland and Australia will play clips and silly songs from the DVD on their GymTV in-store viewing area.
Taco Bueno will also raise awareness for Sweetpea Beauty at more 200 locations with a kids meal promotion featuring a free VeggieTales watch and coupons for $3 off a DVD purchase. The promotion will be included in select newspaper inserts reaching over three million households.
Beginning July 31, 2010, Big Idea Entertainment will roll out a line of Sweetpea Beauty themed consumer products. Merchandise will include plush toys of Sweetpea Beauty and Prince Larry characters from Gund, a puzzle from Talicor, T-shirts from Crossroads Designs, purse and shoe charms from Crocs/Jibbitz, photo albums, book covers, a coin purse, tote bag, melamine place set, back pack and placemat from Gregg Gift.
Big Idea Entertainment will produce a Sweetpea themed 365 Bedtime Devos for Girls devotional book, a Sweetpea Beauty children’s watch, and a Girl Power DVD including three classic VeggieTales® episodes with favorite female characters from the cast. The company will also produce a Sweetpea’s Songs For Girls CD that features songs from popular VeggieTales characters Madame Blueberry, Petunia Rhubarb, Laura Carrot and a brand new song featured in Sweetpea Beauty from Sparrow Records artist Nichole Nordeman.
This summer, Big Idea Entertainment will host “Sweetpea Beauty Dress Up Party” events at more than 2,000 churches nationwide to premier the DVD before it’s available in stores. Sweetpea Beauty “Mother and Daughter” events will also take place at more than 450 Christian retail outlets timed to coincide with the July 31 street date.
About VeggieTales: Sweetpea Beauty— A Girl After God’s Own Heart
Not Rated-45 minutes-Color-5.1 Surround Sound-English & Spanish Subtitles Close-Captioned
DVD UPC Codes CBA: 820413117290 $14.93 SRP and GM: 88347602765 $14.93 SRP
About Big Idea Entertainment
Big Idea Entertainment is the leading faith-based studio and producer of children’s and family programming, characters and brands. Since 1993, Big Idea’s best-selling animated series VeggieTales has sold 53+ million videos, 13 million books and more than 7 million CDs. VeggieTales and Big Idea’s property, 3-2-1 Penguins!, enjoyed four seasons as top-rated series on NBC Saturday mornings, Telemundo and ION TV via the qubo children’s programming block. The studio's two theatrical releases, Jonah-A VeggieTales Movie (2002), and Universal Pictures' and Big Idea's The Pirates Who Don’t Do Anything-A VeggieTales Movie (2008), are distinguished among the top ten most successful faith-based films of all time. Big Idea also maintains an extensive presence in publishing, licensing and live entertainment arenas. For more information on Big Idea Entertainment, visit: www.bigidea.com.