Press Release from Big Idea Ent.

FRANKLIN, TN (April 26, 2010) Big Idea Entertainment, the leading faith-based studio and producer of children’s and family programming, characters and brands, today announced they will release a brand new VeggieTales enchanting adventure, VeggieTales: Sweetpea Beauty—A Girl After God’s Own Heart, on July 31, 2010 for $14.99 SRP in Christian market stores, and on August 3, 2010 for $14.93 SRP in the general marketplace. This creative fairy-tale parody teaches a valuable lesson about true beauty. The DVD includes the fun Silly Song “Pants,” a sing-along song called “More Beautiful,” and other family friendly exclusive interviews and guide content. The Sweetpea Beauty launch is supported by a comprehensive marketing and advertising campaign with licensing and promotional partners such as, Gund, Gregg Gift, Chuck E. Cheese’s, Crocs/Jibbitz, Gymboree, Crazy 8 and more.

“We’re thrilled to introduce the first VeggieTales show created specifically for girls,” said Greg Fritz, SVP of Sales & Marketing at Big Idea Entertainment. “Sweetpea Beauty is a fun fairy “Veggie” tale that will help young girls understand the real meaning of true beauty just the way they are.  A comprehensive line of consumer products will be available that will allow girls to play and learn about this important lifelong lesson.”

DVD Synopsis
Once upon a time, there lived a royally sour blueberry, a fair rhubarb maiden and a dastardly deceptive mirror!  Sweetpea Beauty knows that what’s on the inside is what matters most, but insecure Queen Blueberry can’t see past her own reflection!  So, when a decree is handed down that only the most beautiful can rule the land, the Queen gets nervous and things turn ugly!  Banished to the dark forest, Sweetpea’s fate seems bleak until a charming prince, a band of merry minstrels and seven snow peas come to the rescue!  Will Sweetpea and her friends be able to warn the Queen in time to save her from the clutches of the tricky mirror – or will the crumbling kingdom and the Queen’s own heart be lost forever? Find out in this fairy "Veggie" tale about the real meaning of true beauty.

Plus, the almost-classic tale of . . . Snoodlerella
A self- conscious Snoodlerella is the star of the ball after getting an extreme makeover.  Her life of glamour is short-lived as the clock strikes midnight and her glasses, braces and insecurities return.  Will she be able to see herself as the good King sees her—unique, beautiful and perfect just the way she is?  

Bonus Features:
* Directors’ Audio Commentary
* Art Gallery
* Sweetpea’s True Beauty Guide For Girls
* “Pants” Silly Songs with Larry Sing-Along
* “More Beautiful” Sing-Along
* Girl Talk – Girls share their thoughts on meaning of true beauty
* Behind The Music of Sweetpea Beauty—An Interview with Nichole Nordeman

Advertising, Radio, TV and Online Support
The VeggieTales: Sweetpea Beauty—A Girl After God’s Own Heart release is supported by an extensive marketing and advertising campaign. The campaign will focus on national print, television, radio, online and promotions with the VeggieTales “Ambassador” team. Big Idea Entertainment will also develop a viral eGreeting card campaign, and take part in promotions at select summer music festivals. In addition, Big Idea Entertainment will launch a targeted campaign involving multi-Dove Award-winning musical artist Nichole Nordeman and the elements surrounding the release of the featured end credit song “Beautiful For Me,” written and performed by Nordeman specifically for Sweetpea Beauty.

Promotional Partners