Creative compositing and editing brought the spot's six unique vignettes together to create the impression of one continuous shot as the camera flies through.

The BENT teams used 3D Studio Max for modeling and animation and V-Ray for rendering. Compositing was done in Adobe After Effects, which was also used to animate some of the elements. The commercial's final product shot is a transition from CG to a live-action shot of paper towel rolls acquired using a motion control device.

"Nando's vision took this idea to another level and his knowledge of After Effects was crucial," Noffsinger said. "These guys invented a new CG process and delivered an award-winning animation in four weeks."

The Creds:

Client: Kimberly-Clark Corporation, Scott Naturals™
Spot Title: The Right Blend
Airdate: September 2009

Agency: TRIS3CT
Creative Director(s): Aaron Noffsinger, John Kistner
Copywriter: John Kistner, Dave Wasserman
Producer: Michael Antonucci
Account: Michael Hirsh
Chief Creative Officer: Paul Kuzma

Production Company: Bent Image Lab
Director(s): Nando Costa, David Daniels
Executive Producer: Ray Di Carlo
Senior Producer: Tsui Ling Toomer
Producer: Mark Axton
Coordinator: Chris Barber
Storyboard Artist: Dan Schaefer
Principal Animator(s): Eric Scheur, John Lally
Additional Animators: Aja Bogdanoff
Stopmo Director of Photography: Dan Ackerman
Stopmo Animator: Eric Urban
Art Department Coordinator: Evan Stewart
CG Crew: Fred Ruff (TD)
Modeling/Lighting/Rendering: Stef Kofman (TD), Galen Beals, Shirak Agresta, Josh Cox, Eric Durante
2D Graphics Artists: Dave Manuel, Traci Cook, Ken Nguyen

Post/VFX: Bent Image Lab
Visual Effects/Compositing Supervisor: Randall Wakerlin
After Effects Composite Artist(s): Orland Nutt, Sean Saul

Editorial Co: Bent Image Lab
Editorial Supervisor: Jeff Dawson
Editor: Jeff Dawson
Assistant Editor: Ben Blankenship

Telecine: Downstream Digital
Colorist: Jim Barrett

Sound Design: Deaf Dog Music
Music: John Ovnik
About Bent Image Lab:

Bent Image Lab is a Portland Oregon-based production company and creative laboratory, known for melding art, design and storytelling. It is a place where the brightest ideas are driven with an artist's passion and realized through the use of cutting edge technology.

Established in 2002, BENT specializes in wildly creative spots and videos that range from the frenetic to the deeply moving. Saturday Night Live, Coca-Cola, Zune, Lux Soap, Aflac, Budweiser, FOX, Guitar Hero, HP, PBS, Radiohead's Thom Yorke, Live Earth, and film directors Todd Haynes and Gus Van Sant, are just a few of the high-profile clients that have called on BENT for some of their quirky, highly-original work. BENT's long list of spots, music videos, animated films and promos has earned impressive recognition from top film festivals and industry shows, including SXSW, the Clios, Cannes, Sundance, the Chicago Film Festival, AICP/MoMA, the Rosey awards, the Broadcast Design Awards, the Tribeca Film Festival, the Rotterdam Film Festival and the Florida Film Festival. BENT's principals are, David Daniels, Chel White, Ray Di Carlo, Tsui Ling Toomer, and recently joined Nando Costa.